Behind the Screen
Welcome to Behind the Screen, a blog dedicated to the art and strategy of web design, development, and branding for small businesses. Whether you’re a business owner looking to create or refine your online presence, or a fellow designer seeking inspiration and insight, you’re in the right place!
Supercharge Your Small Business: How CRMs and Website Integration Can Drive Growth
Running a small business is no easy feat. Between managing customers, keeping track of leads, and handling admin tasks, it can feel overwhelming. That’s where CRMs (Customer Relationship Management tools) come in, making your life way easier!
So, what’s a CRM? In short, it’s a tool that helps you organize customer info, track sales, and automate tasks—saving you time and giving you valuable insights to grow your business. Think of it as a digital assistant that never forgets a detail.
Why Consistency is Key: The Power of a Strong Brand for Small Businesses
In today’s digital-first world, your website isn’t just a business card; it’s the storefront, the sales pitch, and the handshake all rolled into one. But here’s the kicker: no matter how good your product or service is, if your website is hard to navigate or doesn't reflect the true spirit of your brand, potential customers might just walk away…
Website Wonders: Why Small Businesses Can't Afford to Skimp on Style!
In today’s digital-first world, your website isn’t just a business card; it’s the storefront, the sales pitch, and the handshake all rolled into one. But here’s the kicker: no matter how good your product or service is, if your website is hard to navigate or doesn't reflect the true spirit of your brand, potential customers might just walk away…