Behind the Screen

Welcome to Behind the Screen, a blog dedicated to the art and strategy of web design, development, and branding for small businesses. Whether you’re a business owner looking to create or refine your online presence, or a fellow designer seeking inspiration and insight, you’re in the right place!

RoeJan Design RoeJan Design

Why Consistency is Key: The Power of a Strong Brand for Small Businesses

In today’s digital-first world, your website isn’t just a business card; it’s the storefront, the sales pitch, and the handshake all rolled into one. But here’s the kicker: no matter how good your product or service is, if your website is hard to navigate or doesn't reflect the true spirit of your brand, potential customers might just walk away…

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RoeJan Design RoeJan Design

Web Magic: Why Small Businesses Can't Afford to Skimp on Style!

In today’s digital-first world, your website isn’t just a business card; it’s the storefront, the sales pitch, and the handshake all rolled into one. But here’s the kicker: no matter how good your product or service is, if your website is hard to navigate or doesn't reflect the true spirit of your brand, potential customers might just walk away…

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